Randox launches Chinese market growth initiative in Shanghai

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Following 18 months of extensive market research and infrastructural developments, global healthcare diagnostics company Randox Laboratories has this week launched a new market expansion programme in Shanghai in China, to help develop and strengthen business relationships and increase exports.

To mark the roll out of the initiative, Randox is hosting a conference in Shanghai for its most recently acquired distributor networks, who will benefit from training on Randox’s latest healthcare technologies, designed to facilitate early and accurate diagnosis to improve patient outcomes.

Susan Hammond, Global Product Manager at Randox Laboratories, commented on Randox’s Chinese expansion plans at the company’s Shanghai training conference;

 “China is one of our most important markets and we have been exporting our world-class diagnostic products there for over 20 years.  With increased output from our innovative R&D programmes, and enhanced manufacturing capabilities, including new facilities at Randox Science Park, we have an increasing range of high quality products, which are in demand in growing and dynamic markets such as China.  We are now actively growing our market presence in order to improve our penetration and subsequent support to customers.”

As well as providing education on the latest diagnostic developments to conference attendees, Randox are also hosting over 300 guests at Camerata Ireland Concerts in Shanghai, Beijing and Wuhan over the coming week.  Randox are Global Sponsors of Camerata Ireland and are delighted to showcase to Chinese audiences not only the science and innovation that come from our shores, but also the breadth of cultural talent.

Susan continued;

“Our infrastructural changes within the Chinese market have been in planning and development for the last 18 months and we are delighted that our support of the talented Camerata Ireland orchestra on their Chinese tour this month gives us the opportunity to visit key business partners while simultaneously supporting our young musicians in their careers.”

The Camerata Ireland Orchestra, whose joint patrons are Michael D Higgins, President of Ireland and Queen Elizabeth II, begin their tour on the 9th December in Shanghai, when the all-Ireland orchestra will perform a diverse tapestry of classical music, led by Camerata Ireland founder and 1986 Tchaikovsky International Piano Competition Winner Barry Douglas.

Barry Douglas, Founder and Artistic Director of Camerata Ireland said;

“Following a successful tour in China last year we are delighted to be back, and it is particularly special for our Solo Flautist Eimear McGeown as this tour marks her Chinese debut.  On behalf of everyone in Camerata Ireland I would like to take this opportunity to thank our global sponsor, Randox, without whom our international touring would not be possible.  We are delighted to be able to work together across the world to showcase our musical and business talent to a global audience.”

The Camerata Ireland tour of China is as follows: Friday 9th December in The Shanghai Grand Theatre in Shanghai, in the Forbidden City Concert Hall in Bejing on the 10th and for the final installment of their China tour, Camerata Ireland will perform in the Wuhan Qintai Concert Hall in Wuhan.

For more information about the launch of our Chinese market growth initiative, please contact randoxpr@randox.com


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