Randox Strengthening Ties Between Northern Ireland and China
Off the back of its key involvement in this month’s prestigious China Summit held in Belfast, global diagnostics company Randox Laboratories has this week taken a delegation of representatives to China to reach out to existing and potential business partners.
Having exported its diagnostic products to China for over 25 years, the healthcare firm cites the country as one of its most important markets, and regularly hosts conferences and training events in the capital city for its vast distributor network.
Earlier this year, following 18 months of extensive market research and infrastructural developments, Randox launched a new market expansion initiative in China to help strengthen business relationships and increase exports – a programme which Global Sales Manager Susan Hammond credits with having accelerated demand for Randox products.
Susan Hammond, who manages Randox’s expansion in the Chinese market commented;
“At Randox we actively seek to strengthen the ties between Northern Ireland and China, and the recent China Summit in Belfast goes to show that relationships between our two countries are at an all-time high.
“We’re delighted to have had the opportunity to contribute to the discussions around collaborative opportunities in economic development, education, health and life sciences at the China Summit and to share our personal success story in the Chinese market.
“The summit marks a significant milestone in Northern Ireland’s relationship with China, and its very existence is testament to the success of the innovative market strategies of key businesses and institutions across NI.”
As well as meeting with business partners across China this week, Randox also hosted over 250 guests at performances by world-famous concert pianist and International Tchaikovsky competition winner Barry Douglas, in the Forbidden City Concert Hall of Beijing and in the Shanghai Conservatory of Music.
“Our sponsorship of Barry Douglas and his Camerata Ireland orchestra is important for the work we undertake in promoting Northern Ireland to Chinese audiences. We can showcase not only the science and innovation that come from our shores, but also the breadth of cultural talent.
“Hosting Chinese delegates, corporates, and academic professionals at Barry Douglas performances in China provides us with the perfect platform to help build connections and identify areas for business collaboration. It is a rare opportunity to be able to visit key business partners while simultaneously supporting our young musicians in their careers.”
Barry Douglas, Founder and Artistic Director of Camerata Ireland said;
“I am thrilled to be here in China to play for our Chinese guests – there is nothing quite like music in its ability to connect with people from all walks of life across the globe. It is a pleasure to be able to use music as a vehicle for strengthening relationships in both business and the arts, and even more so to be able to share it with the wonderfully generous team from Randox.”
For further information about Randox’s expansion in the Chinese market, please contact Randox PR by phoning 028 9445 1016 or emailing RandoxPR@randox.com